Swiggy Health Hub - Promoting Swiggy’s new health destination that curates healthy food from the best brands around. While fitness/health brands can sound rather serious and intimidating - we tried being a little friendlier.
The Realistic Nutrition Label - Showing nutrition values in a language people can understand
Rabbit Run - A fun run for kids + parents, as part of an initiative by The Little Gym.
Was involved right from name conceptualisation stage to working on the final creatives.
ITC - To promote the first F1 race in India at the Buddh, Delhi - we created a game that challenged users to race to the circuit. Obstacles included potholes, drivers on wrong side of the road, jaywalkers, autos, and so on.
Swiggy Instamart - The Social Distancing Rangoli
During Diwali 2020, people were behaving as if covid had gone away forever. Flouting social distancing and safety norms during the festive season. Our job was to remind people to maintain distance when meeting people, but not in a lecture-y kind of way. So we created the 6 ft. rangoli. An actual rangoli people could buy that has safe markers at each end - each 6 feet from the other.
Teaser
Reveal
Aster Email - As part of a corporate tie-up with Lowe, Aster was conducting a dental checkup for all employees. So we sent them an email in a format they understood best - through a brief.