Ahmedabad University - Master’s programme
The ad that was also a gift wrapping paper (click ad to open)
Every year around Christmas, offices play Secret Santa. And every year a few unsuspecting individuals receive bad gifts, or worse still no gifts. For 2019 Christmas, we wanted to change that up.
We created an ad that was also a gift wrapping paper. People could use this to wrap their gifts, but more importantly, this gift wrapping paper also had a special Swiggy coupon inscribed in it - which people could use to avail a special Christmas discount.
A New Year in March
People make resolutions for their health every year in Jan. But forget about it just a few weeks in.
So we reminded them to continue eating healthy by doing a Happy New Year jacket ad in the middle of March. The front of the ad featured reprint of actual newspaper headlines from Jan 1.
On the back, we explained about Swiggy Health Hub. Swiggy’s new healthy platform that curated healthy meals from top restaurants in the city.
A series of print ads done for Marquees - a new award show for marketeers that recognised work done in a number of categories - zero budget, big budget, viral campaigns, not-so-viral campaigns, and more.
Swiggy Genie (click ad to open) - People know Swiggy delivers food. But don’t know about its pick-up and drop service Genie - that delivers pretty much anything else. This is how we tried communicating the same.
Swiggy Instamart is a grocery brand that prides itself on speed and punctuality. Our idea to bring this out was to redefine IST as Instamart Standard Time.
HDFC Mutual Fund - SIPs
Aster - When it comes to the health space, there’s too much fear-mongering out there. So when Aster (a hospital) wanted to talk about their breast cancer screening, we thought coming from a place of reassurance would be more helpful.
