Sideways (November, 2021 - present)

Creative Director (October 2023 - present) | Associate Creative Director (Nov 2021 - Oct 2023)

At Sideways, the focus is more on thinking of a creative solution first, and medium later. I work mainly on TV film campaigns but also write for digital when required.

Brands: Meesho, Nykaa, WD40, NIC ice creams, Happilo, Ashirvad Pipes, Suhana Masala, Sleepwell

Swiggy (April, 2019 - October, 2021)

Lead Writer (July, 2020 - October, 2021) | Senior Writer (April 2019 - June, 2020)

My first stint on the brand side. Involved all kinds of work on all kinds of mediums - right from writing Push Notifications to Emails to Facebook and Instagram ads, to more traditional forms of media - print, film and outdoor.

Phantom Ideas (November, 2017 - March, 2019)

Copy Supervisor

Being a small set-up, I was entrusted with most of the day to the day jobs. Learnt the craft of writing while working with advertising stalwart, Robert Anthoney. Who himself worked with Mohammad Khan.

Brands: Ajio, Aster CMI, PEPS mattress, Wurfel, GumOn

Publicis Ambience (August, 2015 - November, 2017)

Senior Copywriter (May, 2017 - Nov, 2017) | Copywriter (Aug, 2015 - Apr, 2017)

I worked predominantly on TV channels as my brands, so had to work super fast to turn around creatives while maintaining a certain standard of quality.

Brands: Zee Cafe, Zee Studio, ET NOW, HDFC Mutual Fund

BBH (March, 2014 - August, 2015)

Creative Partner

My first full-time gig in advertising. My boss Yohan Daver showed me the ropes of advertising and pushed me to get ideas out, no matter how small the brief. Worked on several global brands.

Brands: Red Bull, DSP BlackRock, Vat 69, Vaseline, Johnnie Walker