The Indian Wedding
Weddings are great fun…for those attending. But it’s exhausting for the bride and groom. Especially Indian weddings. So when Sleepwell wanted to do a film during the wedding season, we thought it’s the perfect opportunity to start people (mostly family) to consider gifting something every wedding couple would like at the end of their wedding celebrations: Sleep.
Mirchi Badli Kya?
Most Indian houses have that one authority figure at home.
In Gujarat, this tends to be the Baa.
She can smell what’s cooking in the house, both literally and figuratively. So when Suhana wanted to launch a new Mirchi Powder that had a more potent smell than any other, we thought who better than the Baa to judge it?
WD40 - 6 seconders
WD40 has over 2000 uses. But we have only 6 seconds to show them. With their signature humour of course. And no budget.
Mega Blockbuster Sale
Meesho is an Indian e-commerce platform that only has local sellers. So to establish this local connect, we came up with an idea of positioning the brand as a shopping market - akin to the Sarojinis and CPs of India.
What made it even stronger, was getting celebrities to play the roles of the sellers.
Swiggy Instamart
Swiggy Instamart is Swiggy’s own grocery service that delivers faster than any other service. We needed a couple of simple digital films to communicate this. Of course, on a zero budget.